Last week, I looked at the internal data of a top-tier SaaS company.

Over the past three months, they used the latest large language models to mass-produce over 200 industry articles. The read-completion rate plummeted below 8%.

The VP of Growth complained in their group chat: "The more we publish, the faster we lose followers. Our official account now reads like a soulless Wikipedia."

This is not an isolated case.

Over the past few months, scrolling through my feeds and various professional communities, I've seen too much of this exact same anxiety.

Everyone is desperately buying new tools and integrating new models, trying to max out their content production efficiency.

The result? Cover images are getting more exquisite, formatting is perfectly neat, and the vocabulary is flawlessly correct.

But readers take one look at the title and immediately scroll past.

Because everyone can smell that familiar, impeccably flawless "plastic" scent of AI.

Meanwhile, an opposite extreme is unfolding.

A few "tabloid-style" newsletters—featuring strong personal biases and somewhat rough formatting—are being wildly shared across private networks.

It's not that readers don't need content; they are just tired of "correct nonsense."

They are looking for the "living, breathing human" behind the screen—someone who loses their temper, has unique quirks, and makes mistakes.

When compute power becomes cheap, and when you and your competitors are using the exact same prompt templates to generate copy, what is truly scarce changes.

The scarcity is no longer in tool-wielding skills.

It is your own "subjectivity" and agency.

Many founders and marketing leaders have fallen into a trap, believing that handing their entire workflow over to AI will automatically reduce costs and boost brand efficiency.

This mindless abuse of tools, devoid of human agency, is accelerating brand mediocrity at an unprecedented rate.

Your brand is turning into a faceless wrapper for a generic large language model.

The real solution isn't to chase the next model with a larger parameter count.

It is to stop, and reinject your personal experiences, the pitfalls you've encountered in business, and your unique industry insights back into your workflow.

We recently ran tests in several high-end B2B communities. We found that simply removing the "AI flavor" from the content and replacing it with genuine, first-person rants from the founder caused engagement rates to skyrocket.

Readers buy into your perspective; clients buy into your authenticity.

Those purchased software tools are just assembly lines. What you need is an organically grown "sovereign system."

In this system, AI is the intern working for you, and you are the tyrant who makes the final call.

Your bias is your brand's greatest moat.

Let's chat in the comments tonight: Have you also felt recently that the more you use AI, the more your brand loses its personality?

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